Key Issue Forum - New Research Techniques and Approaches, Part B: "The Impact of Combining Local TV and Radio on Advertising"
Results from Arbitron's single-source TV and Radio PPM measurement test in Denver, CO.
Speakers:
Carol Edwards – SVP Arbitron Cross-Platform
Rich Tunkel – Director of Radio Sales, Arbitron
Moderator:
Lung Huang - VP, National Account Services, Arbitron
