Key Issue Forum - Global Issues: "Millennials Study Social Media to Understand How and When Their Peers Shoot and Share Video"
Cisco’s Consumer Products team sought to understand how 18-24 year-old Millennials use video. This information would enable the Flip Camera team to improve their strategic and tactical marketing plans to engage this important demographic.
Speakers:
Michelle Vangel – Director of Innovation, Cymfony
Charlie Treadwell – Cisco
Moderator:
David Brandt - Innovation Lead, Product Space, Ipsos Open Thinking Exchange
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