Key Issue Forum - Special Presentation: A New Approach to Audience GRPs for Online Advertising
Sponsored by: Nielsen
Nielsen Online Campaign Ratings blends server and panel based measurement with registered user data—resulting in highly scalable and accurate reporting. This will allow the industry to compare media and feed online data into increasingly sophisticated marketing mix models. Nielsen will review key learnings from top advertiser beta campaigns.
Charles Buchwalter – SVP, Nielsen Online Campaign Ratings, The Nielsen Company
Mark Kalus – Director, Product Management, The Nielsen Company