Key Issue Forum - Measuring ROI: "How Out of Home Advertising Works"
Learn how Out of Home advertising can be an impactful marketing vehicle in driving significant incremental sales lifts and understand how cross-media marketing effects influence allocation recommendations.
Speakers:
Marc Vermut – VP, Strategy, MarketShare Partners
Debbie Reichig – SVP, Clear Channel Outdoor
Moderator:
Jason Levin - VP, Director of Data Analytics, Carat
