Key Issue Forum - Measuring ROI: "How Out of Home Advertising Works"


11:20 - 11:50am on Monday, June 13 2011 in Majestic

Learn how Out of Home advertising can be an impactful marketing vehicle in driving significant incremental sales lifts and understand how cross-media marketing effects influence allocation recommendations.

Speakers:
Marc Vermut – VP, Strategy, MarketShare Partners
Debbie Reichig – SVP, Clear Channel Outdoor
Moderator:
Jason Levin - VP, Director of Data Analytics, Carat



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