Key Issue Forum - Social Media Insights: "Word of Mouth’s Role in Driving Sales"
"Word of mouth marketing" and "social media" are among the most exciting new tools in the arsenal of marketers today. But where exactly do they fit into the "owned-earned-paid" media model?
Greg Pharo – Market Research & Analysis, AT&T
Brad Fay – COO, Keller Fay Group
Matt Sato – Manager, Accenture
Steve Rappaport - Knowledge Solutions Director, ARF