Key Issue Forums Track

Dates:	June 13 2011 \| June 14 2011
Tracks:	Key Issue Forums

Monday, June 13 2011


11:20am - 11:50am		Key Issue Forum - Global Issues: "Online Brand Building in Japan" Masao Kakihara, David Brandt -- Empire Complex
		Key Issue Forum - Measuring ROI: "How Out of Home Advertising Works" Marc Vermut, Debbie Reichig, Jason Levin -- Majestic
		Key Issue Forum - Social Media Insights: "Social Media: Beyond Listening to Marketing Consequences" Patricia Graham, Simon Kooyman, Steve Rappaport -- Soho Complex
		Key Issue Forum - Special Presentation: A New Approach to Audience GRPs for Online Advertising Charles Buchwalter, Mark Kalus -- Shubert

11:55am - 12:25pm		Key Issue Forum - Global Issues: "The Global Socialization of Brands" Graeme Hutton, Maggie Fosdick, David Brandt -- Empire Complex
		Key Issue Forum - Meauring ROI: "Metrics, Metrics Everywhere: Simplifying Campaign Evaluation" Jake Raroque, Sebastian Fernandez, Jason Levin -- Majestic
		Key Issue Forum - Social Media Insights: "Understanding the Facebook Audience" Daniel Slotwiner, Robert D’Onofrio, Steve Rappaport -- Soho Complex
		Key Issue Forum - Special Presentation: 10 Things You Need to Know about Consumers and Digital Risa Becker -- Shubert

1:50pm - 2:20pm		Key Issue Forum - Global Issues: "Triple Play China’s Way" Matthew Brosenne, Weidong Zheng, David Brandt -- Empire Complex
		Key Issue Forum - Measuring ROI: "Apples to Apples: Comparable Audience GRPs for Cross-Platform Campaigns" Paul Donato, Mainak Mazumdar, Jason Levin -- Shubert
		Key Issue Forum - Social Media Insights: "Conversation Triggers" Ed Keller, Emily Vanides, Steve Rappaport -- Soho Complex
		Key Issue Forum - Special Presentation: Targeting in an Era of Privacy Concerns: Reaching Niche Audiences in a Consumer Friendly Manner Sean O’Neal -- Shubert

4:15pm - 4:45pm		Key Issue Forum - Global Issues: "Neuro Contextual Media Optimization" Pranav Yadav, David Brandt -- Empire Complex
		Key Issue Forum - Measuring ROI: "Measuring ROI, Maximizing Advertising Impact on CPG Sale" Nick North, Stephan Knaeble, Jason Levin -- Majestic
		Key Issue Forum - Social Media Insights: "Earned Media Optimization" Seth Duncan, Steve Rappaport -- Soho Complex
		Key Issue Forum - Special Presentation: Combining Online Audience Measurement Technology with an Opt-In Panel to Further Maximize Your Insights Kyle Gollins -- Shubert

4:50pm - 5:20pm		Key Issue Forum - Global Issues: "Millennials Study Social Media to Understand How and When Their Peers Shoot and Share Video" Michelle Vangel, Charlie Treadwell, David Brandt -- Empire Complex
		Key Issue Forum - Measuring ROI: "The New Research is Bringing Transparency Between Marketing and Finance" Bill Harvey, Laurent Larguinat, Jason Levin -- Majestic
		Key Issue Forum - Social Media Insights: "Word of Mouth’s Role in Driving Sales" Greg Pharo, Brad Fay, Matt Sato, Steve Rappaport -- Soho Complex
		Key Issue Forum - Special Presentation: Introducing TMR (Telmar Matterhorn ROI): The True ROI Accountability Tool John Matthews, Rick Bruner, Corey V. Panno -- Shubert

Tuesday, June 14 2011


11:00am - 11:30am		Key Issue Forum - Improving Creative Impact: "High Viewer Engagement: Friend or Foe of Advertising?" Peter Daboll, Michael Curran, Caryn Klein -- Soho Complex
		Key Issue Forum - New Research Techniques and Approaches, Part A: "Using Reach to Drive Impact" Brad Smallwood, Sean Bruich, Britta Ware -- Astor
		Key Issue Forum - New Research Techniques and Approaches, Part B: "The Impact of Combining Local TV and Radio on Advertising" Carol Edwards, Rich Tunkel, Lung Huang -- Majestic
		Key Issue Forum - Research Quality: "Improving ROI with Purchaser Data" Jeff Bickel, Leslie Wood, Jeni Lee Chapman -- Shubert

11:35am - 12:05pm		Key Issue Forum - Improving Creative Impact: "Measuring Acceptance and Avoidance of TV Advertising to Maximize ROI" Mitzi Lorentzen, Jeff Boehme, Caryn Klein -- Soho Complex
		Key Issue Forum - New Research Techniques and Approaches, Part A: "Going Granular: Using Set Top Data in Local TV Buys to Drive Marketing Decisions" Helen Katz, Steve Murtos, Britta Ware -- Astor
		Key Issue Forum - New Research Techniques and Approaches, Part B: "3D TV: Viewer Interaction With the New Dimension for Television" Duane Varan, Artie Bulgrin, Lung Huang -- Majestic
		Key Issue Forum - Research Quality: "Attitudes Toward Arbitron Data Collection Procedures Among Hispanics" Ed Cohen, Peter Roslow, Jeni Lee Chapman -- Shubert

1:25pm - 1:55pm		Key Issue Forum - Improving Creative Impact: "Is My Creative or Media Mix Driving My Campaign Performance?" Marianne Peterson, Elaine Cobb, Caryn Klein -- Soho Complex
		Key Issue Forum - New Research Techniques and Approaches, Part A: "Advertising and Traffic: Learning from Online Video Data" Sundar Dorai-Raj, Dan Zigmond, Britta Ware -- Astor
		Key Issue Forum - New Research Techniques and Approaches, Part B: "Hybrid Measurement Goes Local" Patrick Dineen, Peter Doe, Lung Huang -- Majestic
		Key Issue Forum - Research Quality: "Ensuring Data Quality in Advertising Effectiveness" Molly Elmore, Lynn Klein-Rosner, Jeni Lee Chapman -- Shubert

2:00pm - 2:30pm		Key Issue Forum - Improving Creative Impact: "Long and Winding Road: The Gamesmanship of Shopping" Karen Ring, Edwin Wong, Caryn Klein -- Soho Complex
		Key Issue Forum - New Research Techniques and Approaches, Part A: "The Effect of Digital Place-Based Media on the Path to Purchase, Shopper Experience and In-Store Purchase Decision" Raymond Pettit, Jeff Griffin, Britta Ware -- Astor
		Key Issue Forum - New Research Techniques and Approaches, Part B: "Measuring the Future, Today: What We Can Learn From Mobile" Cameron Meierhofer, Lung Huang -- Majestic
		Key Issue Forum - Research Quality: “Will You Marry Me?”: The Importance of Nuance and Context in Questions" Vivienne Segal, Jeni Lee Chapman -- Shubert

Key Issue Forums Track

Monday, June 13 2011

Tuesday, June 14 2011

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