Audience Measurement 6.0 Sponsors

Arbitron Inc. is a media and marketing research firm serving the media—radio, television, cable, out-of-home and digital place-based—as well as advertisers and advertising agencies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. Arbitron's innovative Portable People Meter™ (PPM™) system provides single-source measurement on consumers' cross-platform media consumption. With PPM analysis, you can better understand the on-the-go consumer, from out-of-home viewing to online video consumption.
www.arbitron.com

In a world oversupplied with information, possibilities and advice, Kantar Media goes beyond. Whether optimizing the number and value of audience exposures and interactions or planning the next big campaign, we represent inspiration to our clients, who benefit from our unrivaled insight, intelligence and cost-effective media measurement data. The Kantar Media North America family of companies includes Kantar Media Intelligence, CMAG, Marx, Kantar Media Audiences, Compete, Cymfony, SRDS, Professional Health and MARS. We serve global advertisers, agencies and media companies by providing media and consumer research capabilities through traditional, social and digital media monitoring expertise. Kantar Media helps set the industry’s pace through our unrivaled global presence, our leading-edge technologies, and our people who are driven by passion to think and go beyond the ordinary. We continuously prove our commitment to clients, offering them simple, elegant, best-in-class solutions that inspire and strengthen their efforts. Our goal is to help them maximize their momentum for competitive advantage.
www.kantarmediana.com

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia.
www.google.com

The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The privately held company has a presence in approximately 100 countries, with headquarters in New York, USA.
www.nielsen.com

Rentrak Corporation is a global research company, providing content measurement and analytical services for the entertainment and marketing industries. Our products span a variety of entertainment platforms and media technologies including box office, home video, linear and on demand television, mobile and broadband video. Our clients include numerous studios and television content providers including national television networks, local television stations, cable networks, cable & telco operators, and media agencies such as Starcom, MediaVest, MPG and Zenith. Rentrak’s Video on Demand and worldwide Theatrical audience measurement services are the industry standard and our linear television service offers the industry’s only fully integrated system of detailed satellite, telco TV and cable viewing information. With TV data from DISH, Charter Communications, AT&T and Midcontinent, Rentrak offers insight from more than 17.5 million Set-Top-Boxes nationwide and is the only company to offer continuous TV media measurement in all 210 markets.
www.rentrak.com

GfK MRI has a singular goal: to provide the clearest and most detailed view of American consumers--who they are, what they buy, how they think, and the best ways to reach them. Founded in 1979, GfK MRI is the country's leading provider of magazine audience ratings, multimedia research data and penetrating insights into consumers' behavior and motivations.
www.gfkmri.com

Ipsos Observer - the survey management, data collection and data delivery specialists – provides partnered access to the full depth and breadth of the Ipsos’ global data collection infrastructure, through online and offline research methodologies, including online, telephone, face-to-face, and mobile. From creating the survey to delivering the data in any required format, our teams of market research professionals provide the best solution for every business issue, ready for in-house analysis by the client.
http://www.ipsos.com/observer/

Research Now is a leading global online sampling and data collection company. We give you access to millions of quality respondents around the world, with an incredible breadth and depth of market information. We are proud to offer you the largest, most powerful online research panels available today — the Valued Opinions™ Panel and the industry’s first and best “by invitation only” panel, the e-Rewards® Opinion Panel. In addition, we offer social media sample to increase our ability to meet market demand. Our full set of services enables you to access the minds of consumers, business professionals and hard-to-reach audiences. Supported by over 1000 experienced professionals in 22 global offices, we go further to meet your business needs effectively and immediately.
www.researchnow.com

Telmar, a global media advertising software company founded in 1968, provides all media reach and frequency, crosstabbing, segmentation, revenue management, ROI, digital and data management solutions. http://www.telmar.com

Marketing Evolution is a full service provider of custom marketing ROI management and optimization solutions. We measure cross-media ROI impact in "real time' then fast-forward that learning into a comprehensive set of planning ROI management tools. http://www.marketingevolution.com

TRA, Inc. is a media measurement and analytics software company whose products help advertisers, agencies and television networks improve advertising accountability and return on media investment. TRA’s Media TRAnalytics® is a web-based platform that matches the advertising households actually receive with the products the same households actually buy, enabling TRA's clients to find “The Right Audience” while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI.
http://www.traglobal.com

Vizu Corporation (www.brandlift.com) brings the same metrics used to measure and optimize brand advertising effectiveness in the offline world to the online medium. By providing the first real-time, enterprise technology platform that allows brand advertisers and their partners in the digital media ecosystem - publishers, ad networks, exchanges, and demand side platforms - to collaborate around measuring and optimizing Brand Lift metrics, Vizu enables its customers to move their target audience through the purchase funnel, from building awareness to creating intent and preference. Vizu's brand advertising effectiveness platform is used by over 60% of Advertising Age's Top 100 Brand Advertisers and Comscore's Top 50 Media properties to support all key aspects of the advertising lifecycle, including media buying, audience profiling, and Brand Lift optimization.
www.vizu.com

Yahoo! is a leading global brand that creates deeply personal digital experiences using technology, insights based on data, and intuition to bring together personally relevant content and experiences from across the Web. We give consumers across the globe simple, trusted ways to connect with the people, communities, topics, and trends that matter to them most. Our business focus is on creating a content, communications, and community platform that delivers rich consumer experiences and advertising solutions across all digital screens. We attract more than half a billion consumers every month in more than 30 languages — making Yahoo! one of the most visited and most trusted Internet destinations.
www.yahoo.com

Warc is the most comprehensive marketing information service in the world. We are a trusted resource, recognised for the provision of the latest in-depth information and cutting-edge thinking. Our unique online service is relied upon by the global marketing, advertising, media, research and academic communities. We provide authoritative forecasts of advertising expenditure for all major economies, used by researchers worldwide. Warc.com is the single best source of case studies, best practice guides, marketing intelligence, consumer insight, industry trends and latest news from around the world. Previously known as the World Advertising Research Center, we rebranded as Warc in September 2009. Warc is headquartered in London and remains privately owned.
http://warc.com/