Irfan Kamal

Irfan Kamal - Senior Vice President, Digital / Social, Ogilvy

Irfan leads new research and product initiatives for Ogilvy’s 360 Digital Influence practice. He has recently led the introduction and marketing of successful new products built around the emerging focus on influencer marketing – including an influencer activation and an influencer relationship management offering.

He has also evolved the practice’s thought leadership in areas such as gamification and business impact measurement. As part of the practice’s senior strategy team, Irfan helps develop marketing communications strategy and tactics for a range of global clients in the entertainment, travel/leisure, health and technology sectors. Prior to joining Ogilvy, Irfan was part of the founding team for two health and entertainment startups, advised Amazon.com’s Founder/CEO Jeff Bezos on early stage investments and worked in the emerging field of privatized power. Irfan has an MBA from Stanford and a BSE in Computer Science from Princeton University.

SESSION(S): Emerging Hot Topics, Part I

1. Measuring the Moving Screen: The Future of Tablet Measurement
In 2011 the market has seen rapid growth in tablet offerings. The market shift is leading cable operators and media companies to question how tablets will transform consumers viewing behaviors in the home and beyond. Nielsen will discuss the impact of tablets like the iPad to the marketplace and the challenges these new screens bring to measurement.
Speaker:
Matt O’Grady – EVP, Media Audience Measurement, The Nielsen Company

2. The Television Audience Redefined: An Update
An industry giant explains moving beyond demographics.
Speaker:
David Poltrack – Chief Research Officer, CBS Corporation; President, CBS VISION

3. Insights for the Future of Online Video Commercialization
This session will describe the Turner Broadcasting and Magna Global Study which explored the actual behavior of consumers when exposed to various thresholds of commercialization in full-length television programs viewed online.
Speaker:
Stacey Lynn Schulman – SVP Research, Turner Broadcasting Sales, Inc.

4. What's the Real Role of Social Media in the Marketing Mix?
Be the first to see key findings from a brand new, consumer "touchpoints" study exploring the impact on attitudes and purchase intent of consumer exposure to any type of brand touchpoint including social media, traditional ads, news media, outdoor and conversations.
Speakers:
Walter Carl – Founder and Chief Research Officer, ChatThreads
Irfan Kamal – SVP, Digital/Social, Ogilvy