Molly Elmore

Molly Elmore - Vice President of Market Research, InsightExpress

InsightExpress is a leading provider of market research solutions, specializing in the measurement of brand communications. Elmore sets the company’s analytical direction within the media measurement space. In addition, she leads client communications regarding design, analysis and reporting of research results.

Prior to InsightExpress, Elmore worked at Aspen Analytic, Dynamic Logic and Digitas. Elmore holds a Bachelor of Science degree in Statistics and Biometry from Cornell University.

SESSION(S): Key Issue Forum - Research Quality: "Ensuring Data Quality in Advertising Effectiveness"

An exploration of the role of data weighting in advertising effectiveness studies to ensure that actionable and accurate conclusions are drawn.

Speakers:
Molly Elmore – VP of Market Research, Insight Express
Lynn Klein-Rosner – Senior Director of Syndicated Research, The New York Times Company
Moderator:
Jeni Lee Chapman - EVP, Harris Interactive