Audience Measurement 6.0 Keynote Speakers
David Brooks – OpEd columnist, New York Times, Regular analyst on NewsHour with Jim Lehrer and NPR's All Things Considered
David Brooks. Major political and social analyst. Keen observer of the American way of life and a penetrating analyst of present-day politics and foreign affairs. David Brooks has a gift for bringing audiences face to face with the spirit of our times with humor, insight and quiet passion. He is a keen observer of the American way of life and a savvy analyst of present-day politics and foreign affairs. Author of two books of what he calls “comic sociology”— descriptions of how we live and “the water we swim in” that are as witty and entertaining as they are revealing and insightful: Bobos in Paradise and On Paradise Drive.
Bobos in Paradise was a New York Times bestseller. David’s newest book is titled The Social Animal: The Hidden Sources of Love, Character and Achievement, on why neuroscience and sociology are so important to thinking about politics, culture and the future of America in world society. David Brooks has worked at The Weekly Standard, joining the magazine at its inception and serving as senior editor. He has been a contributing editor at Newsweek and the Atlantic Monthly. He worked at The Wall Street Journal for nine years in a range of positions, including op-ed editor. He has written for The New Yorker, The New York Times Magazine, Forbes, The Washington Post and many other periodicals.
Owen Charlebois - Global Manager, Advertising, Marketing and Media Research, Google
Owen Charlebois is Google’s Global Manager, Advertising, Marketing and Media Research. He supports a number of Google research initiatives, in the U.S., Europe and around the world. Owen is a 30-year veteran of media and marketing research, with extensive experience in television, cable and radio. He has also consulted to the newspaper, out-of-home, and place-based video industries.
Owen has served in executive leadership roles for over 20 years, holding the positions of President of Arbitron’s Research and Technology group, C.E.O. of BBM, the Canadian television and radio ratings service, President of Gallup Canada, and Principal in Coopers & Lybrand’s (now PriceWaterhouseCoopers) marketing research and strategy practice.
Owen is first and foremost a researcher, but his career has also included responsibilities along the way for strategic planning, marketing, sales, operations, product development, and P&L management. Owen is currently working with Google’s research team on a number of cross media research initiatives.
Elissa Lee - Group Manager, Quantitative Measurement, Google
Elissa Lee is Group Manager, Quantitative Measurement at Google where she is currently leading cross-media measurement initiatives. Prior to joining Google, Elissa served as VP of Research at TiVo where she was responsible for managing in-house research and analytics as well as TiVo Audience Research Business' product development. She has extensive experience leveraging STB data and integrating TV data with Internet measurement. Earlier in her career, Elissa was the Head of Human Research at Casio U.S. R&D Center, and earned her B.A, M.A., and Ph.D. from Stanford.
Lee Rainie – Director of the Pew Internet & American Life Project
The Pew Internet & American Life Project is a non-profit, non–partisan "fact tank" that studies the social impact of the Internet. The Project has issued more than 250 reports based on its surveys that examine people's online activities and the Internet's role in their lives. Lee is a co-author of Up for Grabs, Hopes and Fears, and Ubiquity, Mobility, Security, a series of books about the future of the Internet published by Cambria Press and based on Project surveys.
He is also co-authoring a book for MIT Press about the social impact of technology with sociologist Barry Wellman that will be published in mid-2011. The working title is Networking: The New Social Operating System. Prior to launching the Pew Internet Project, Lee was managing editor of U.S. News & World Report. He is a graduate of Harvard University and has a master's degree in political science from Long Island University.
Brad Smallwood - Head of Measurement and Insights, Facebook, Inc.
Mr. Smallwood has 20 years of experience developing and running both on and offline marketplaces. At Facebook his responsibilities include three major areas. (1) Identifying the best way to utilize all the information about the user to make advertising more relevant and effective. (2) Measuring the impact of advertising both on immediate actions that users take (performance oriented campaigns) and the long-term more attitudinal changes that occur (brand lift). (3) Day to day management of Facebook’s worldwide inventory including pricing, inventory controls, and running of the online marketplace.
Prior to joining Facebook, Mr. Smallwood was the GM of Yahoo’s multi-billion dollar display advertising marketplace. While there he worked to bring several 3rd party demand channels in to help strengthen the industry leading Yahoo marketplace, including the Right Media acquisition. With companies like Namezero, AllAdvantage, and Revcube he developed a series of state of the art ad targeting and ad serving techniques including the first behavioral targeting system and an integrated platform for online campaign management across search, display, email, creative, and landing page optimization. Prior to his transition to online Mr. Smallwood was one of the early innovators in the pricing space developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.
