Talks in: Broadway Ballroom, 6th Floor

Dates:	June 13 2011 \| June 14 2011
Tracks:	Key Issue Forums

Monday, June 13 2011


8:30am - 8:40am		Opening Remarks and Welcome David Marans, Terry Kent -- Broadway Ballroom, 6th Floor

8:40am - 9:10am		Morning Keynote: Rethinking Thinking - What’s in Your Cognitive Toolkit? David Brooks -- Broadway Ballroom, 6th Floor

9:10am - 9:40am		Preparing for Tomorrow, Today - Part A: Journalists Stuart Elliott, Joe Mandese, Chuck Ross, David Marans -- Broadway Ballroom, 6th Floor

9:40am - 10:15am		Preparing for Tomorrow, Today - Part B: TV/Print/Radio/Out-Of-Home Betsy Frank, Gregg Liebman, Debbie Reichig, David Kaplan, Deborah Esayian -- Broadway Ballroom, 6th Floor

10:45am - 11:20am		Preparing for Tomorrow, Today - Part C: Digital/Social/Mobile Jim Dravillas, Daniel Slotwiner, Stephen DiMarco, Natasha Hritzuk -- Broadway Ballroom, 6th Floor

12:30pm - 1:45pm		Lunch and Keynote - Perfect People Meters: My Beautiful Fantasy Lee Rainie -- Broadway Ballroom, 6th Floor

2:30pm - 3:15pm		Kantar Media Diamond Learning Session: Maximizing Momentum Patrick McLean, Helen Katz, Charlie Treadwell, Diane Laura -- Broadway Ballroom, 6th Floor

3:15pm - 4:00pm		Global Perspectives on Measurement Issues Horst Stipp, James Holden, Mainak Mazumdar, Bernhard Engel, Luiz Duarte -- Broadway Ballroom, 6th Floor

5:20pm - 6:20pm		Emerging Hot Topics, Part I David Poltrack, Stacey Lynn Schulman, Matt O’Grady, Walter Carl, Irfan Kamal -- Broadway Ballroom, 6th Floor

Tuesday, June 14 2011


8:30am - 8:40am		Welcome and Introduction to Day Two David Marans, Sean Creamer -- Broadway Ballroom, 6th Floor

8:40am - 9:10am		Morning Keynote: A Look Into an Unmatched Global Platform Brad Smallwood -- Broadway Ballroom, 6th Floor

9:10am - 9:55am		Panel: Non Research Execs Discuss Research Needs Steve Gigliotti, Bob Liodice, Leslie Picard, Rino Scanzoni, Antony Young, David Marans, Michael Pardee -- Broadway Ballroom, 6th Floor

9:55am - 10:30am		One-on-One Conversations: Media Measurement in the Digital Age Jeffrey Graham, Scott Grenz, Colleen Fahey Rush, David Marans, Steve Lanzano -- Broadway Ballroom, 6th Floor

12:05pm - 1:20pm		Lunch and Keynote: Meeting the Challenges of Cross-Media Research Owen Charlebois, Elissa Lee -- Broadway Ballroom, 6th Floor

2:30pm - 3:15pm		Following the Sports Fan with Arbitron PPM Measurement Glenn Enoch, Kelly Johnson, Lung Huang -- Broadway Ballroom, 6th Floor

3:30pm - 3:50pm		Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM's Pilot Test of MBI's USA TouchPoints Jane Clarke, Jim Spaeth -- Broadway Ballroom, 6th Floor

3:50pm - 4:10pm		Impact of Online and Television Advertising on Consumer Behavior Joan FitzGerald, Alan Vaughn -- Broadway Ballroom, 6th Floor

4:10pm - 4:40pm		Emerging Hot Topics, Part II Duane Varan, Richard Zackon, Steve Wolf, Rick Ducey -- Broadway Ballroom, 6th Floor

4:40pm - 5:00pm		Where Do We Go From Here? Michal Galin, Bob Barocci -- Broadway Ballroom, 6th Floor

5:00pm - 5:15pm		Adjourn -- Broadway Ballroom, 6th Floor

Talks in: Broadway Ballroom, 6th Floor

Monday, June 13 2011

Tuesday, June 14 2011

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