Welcome to Audience Measurement 6.0: Measuring Complexity - Now!
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The ARF will be posting the AM 6.0 presentations within the next couple of weeks and all Audience Measurement attendees will receive an email with the link... thank you to everyone!


Fri, Jun 17 at 4:02PM (0 comments)

Looking forward to moderating the Research Quality track tomorrow; Nielsen, Arbitron, New York Times, Roslow, VS, Insight Express - covering not only advertising effectiveness but different perspectives like "will you marry me".


Mon, Jun 13 at 9:35AM (0 comments)

The first registered AM 6.0 attendee to answer this question correctly (within +/- 1%) in the comments below will win an HD Flip camera and the chance to be an ARF Correspondent at AM 6! Today’s question comes from our sponsors at Kantar: What was the % increase of advertising expenditure tracked by Kantar Media from 2009 to 2010? Answer in the comments below! Good luck and check back next week for another chance to win! Find out more about the... [read more]

Sheila Seles: That's exactly correct! You win!
David shigoli: 6.5% my name is David frm kenya. the timing when you post the questions is always different frm kenya its always at 1am at night and accessin the internet is rather difficult. i really would like to have that flip camera and do great thngs. i have tr... [read more]

Fri, Jun 10 at 6:03PM (8 comments)

Hi everyone, in case you haven't heard, the ARF is holding a Forum during AM 6.0 to give non-members and members alike the opportunity to experience our Forum program. The topic? "One-on-One Conversations: Media Measurement in the Digital Age." Hope to see you there! For more info, go here --> http://www.thearf.org/assets/media-measurement-digital-forum


Fri, Jun 10 at 1:57PM (0 comments)

In preparation for the Advertising Research Foundation's Audience Measurement 6.0 Symposium next week, we reached out to Next Gen Market ResearcherTom H. C. Anderson, whose firm Anderson Analytics was one of the first to leverage text analytics in the marketing research industry. Anderson Analytics has since developed a reputation for combining traditional marketing research with new media research. ARF: Companies are adopting new Do-It-Yourself... [read more]


Thu, Jun 9 at 2:07PM (0 comments)


Wed, Jun 8 at 4:23PM (0 comments)

The first registered AM 6.0 attendee to answer this question correctly (within +/- 5%) in the comments below will win an HD Flip camera and the chance to be an ARF Correspondent at AM 6! Today’s question comes from our sponsors at Arbitron: CBS and Turner Sports used Arbitron's Portable People Meter system to track out-of-home viewing during this year's NCAA Final Four and Championship games. What percent lift did out-of-home television viewing g... [read more]

Sheila Seles: You win! The correct answer is 22%!

Fri, Jun 3 at 1:15PM (2 comments)

This interview also appears on the ARF MediaBizBloggers site. Researchers have long theorized the relationship between program engagement and advertising effectiveness, but these theories have seldom been tested. Peter Daboll, CEO of Ace Metrix, and Michael Curran, Ph.D. and Director of Insights and Analytics at Ace Metrix, have tested the relationship between engagement and effectiveness, and their results may surprise you. We interviewed Dabol... [read more]


Fri, May 27 at 12:06PM (0 comments)

The first registered AM 6.0 attendee to answer this question correctly in the comments below will win an HD Flip camera and the chance to be an ARF Correspondent at AM 6! Today’s question comes from our sponsors at Google: What Google tool within the Doubleclick adserver allows advertisers to create true experimental design tests of advertising effectiveness? Answer in the comments below! Good luck and check back next week for another chance to w... [read more]

Robert Walker: Audience Segmentation targeting feature in DFA
Sheila Seles: Robert, that's correct! You win! Jane, honorable mention for being really really close.
Sheila Seles: Thanks to everyone who answered! We'll be giving away another Flip cam right here on Friday, June 3 at 1:00 ET.

Thu, May 26 at 4:54PM (20 comments)

Jeni-Lee Chapman posted Research Quality Session

Looking forward to moderating this panel on Research Quality! June 14th (Tuesday) "Apples to Apples: Comparable Audience GRPs for Cross-Platform Campaigns" "Attitudes Toward Arbitron Data Collection Procedures Among Hispanics" "Ensuring Data Quality in Advertising Effectiveness" "“Will You Marry Me?”: The Importance of Nuance and Context in Questions"


Thu, May 26 at 11:38AM (0 comments)

Accommodations: Book your hotel room by May 27, 2011 to receive the special ARF rate of $279.00 Preferential single room rates are available for $279.00 to convention delegates who book their room on or before May 27, 2011. For reservations please use the New York Marriott Marquis Hotel's online hotel registration form below! BOOK NOW: Audience Measurement 6.0 Housing Reservations » https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID... [read more]


Wed, May 25 at 5:24PM (0 comments)

Accommodations: Book your hotel room by May 27, 2011 to receive the special ARF rate of $279.00 Preferential single room rates are available for $279.00 to convention delegates who book their room on or before May 23, 2011. For reservations please use the New York Marriott Marquis Hotel's online hotel registration form below! BOOK NOW: Audience Measurement 6.0 Housing Reservations »

Kelly McSorley: here is the link to book your room: https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=3098457

Wed, May 25 at 5:22PM (1 comment)

Jeremiah Tucker posted ARF Membership Community

- Would you like to have access to the networking and content available at ARF Conferences year round? ARF Members get free access to about 80 interactive knowledge sharing events per year and the ARF's unmatched repository of information including whitepapers, conference presentations and recordings. Feel free to reach out to me for more info!


Tue, May 24 at 11:59AM (0 comments)

This post also appears on the ARF MediaBizBloggers site Our capability for delivering complex online campaigns requires research methodology that is sophisticated enough to account for the myriad formats, sites, and success metrics that typify the online media ecosystem. While early online advertising was fairly easy to measure, today's digital ad effectiveness research requires more advanced techniques. In this interview, Molly Elmore, VP of M... [read more]


Tue, May 24 at 11:58AM (0 comments)

Erin Jansen posted Video Previews of AM 6.0

Get ready for Audience Measurement 6.0 with these video previews of the program! http://www.thearf.org/assets/videos-am6-2011


Mon, May 23 at 4:43PM (0 comments)

Enter our weekly AM 6.0 trivia contest and you could win: Your own HD Flip camera so you can record and post clips from the show. Recognition from the podium as an official ARF AM6.0 correspondent. The option to have your Twitter handle listed on ARF slides as an official correspondent. Access to the AM6.0 press room and speakers. VIP seating at the event and the luncheons. To enter: Visit the AM 6.0 website at 1:00 pm ET on Thursday, May 26, Fri... [read more]


Fri, May 20 at 12:41PM (0 comments)

This post also appears on the ARF's MediaBizBloggers site. While word-of-mouth marketing was once mainly the purview of PR agencies, social media data has given market researchers a way to quantify earned media like never before. Here at the ARF, we spend a lot of time helping our members figure out how to translate social media data to business intelligence. We caught up with an expert on the subject to get some insight. Below, Seth Duncan, Re... [read more]


Thu, May 19 at 10:05AM (0 comments)

Leslie Hutchings posted Fantastic Key Issue Forums!

What a great list of Key Issue Forum topics - Universal McCann's (Global Socialization of Brands) looks absolutely fascinating. Can't wait to hear what they have to say...


Wed, May 11 at 11:52AM (0 comments)

At Audience Measurement 6.0, you may want to take advantage of this special offer to highlight your firm. Right now, you have an opportunity to host a post event ARF webcast and have a full page color ad in the AM6.0 program at a discounted rate of $1500. This link gives more info on our webcast program. http://www.thearf.org/assets/webcasts If you have interest,contact me at ckosar@thearf.org for ad specs. Ads are due May 13th.


Thu, May 5 at 4:02PM (0 comments)

Check out these speakers! David Brooks - OpEd Columnist, The New York Times Brad Smallwood - Facebook, Inc. Michelle Vangel - Cymfony Jim Dravillas - Google, Inc. Lee Rainie - Director, Pew Internet & American Life Project All of the speakers are here: http://am6.thearf.org/speakers


Thu, May 5 at 2:47PM (0 comments)

Sheila Seles posted Audience Measurement Flipbook!

Check out this fantastic preview of the AM 6.0 program.

Erica Palmisano: This is an exciting new way to view program content!
Sheila Seles: It works on phones too!
Jeremiah Tucker: very cool

Wed, May 4 at 2:00PM (4 comments)

Sheila Seles posted Flip Cam Giveaway

We're going to be giving away flip cams to attendees who want to be ARF correspondents during AM 6.0. Stay tuned for details on how to win.


Mon, May 2 at 4:48PM (0 comments)

Rachael Feigenbaum posted Different views - all in one morning

I'm excited to hear three panels on June 13, comprised of journalists and experts from leading media companies address how we prepare for tomorrow, today. Check out: http://am6.thearf.org/calendar


Wed, Apr 27 at 11:00AM (0 comments)

Simply go to MyARF and register today!


Tue, Apr 19 at 9:41AM (0 comments)




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