Welcome to Audience Measurement 6.0: Measuring Complexity - Now!
Use this site to connect and network with more than 700 of your colleagues.
The ARF will be posting the AM 6.0 presentations within the next couple of weeks and all Audience Measurement attendees will receive an email with the link... thank you to everyone!
Looking forward to moderating the Research Quality track tomorrow; Nielsen, Arbitron, New York Times, Roslow, VS, Insight Express - covering not only advertising effectiveness but different perspectives like "will you marry me".
The first registered AM 6.0 attendee to answer this question correctly (within +/- 1%) in the comments below will win an HD Flip camera and the chance to be an ARF Correspondent at AM 6! Today’s question comes from our sponsors at Kantar: What was the % increase of advertising expenditure tracked by Kantar Media from 2009 to 2010? Answer in the comments below! Good luck and check back next week for another chance to win! Find out more about the... [read more]
Hi everyone, in case you haven't heard, the ARF is holding a Forum during AM 6.0 to give non-members and members alike the opportunity to experience our Forum program. The topic? "One-on-One Conversations: Media Measurement in the Digital Age." Hope to see you there! For more info, go here --> http://www.thearf.org/assets/media-measurement-digital-forum
In preparation for the Advertising Research Foundation's Audience Measurement 6.0 Symposium next week, we reached out to Next Gen Market ResearcherTom H. C. Anderson, whose firm Anderson Analytics was one of the first to leverage text analytics in the marketing research industry. Anderson Analytics has since developed a reputation for combining traditional marketing research with new media research. ARF: Companies are adopting new Do-It-Yourself... [read more]
The first registered AM 6.0 attendee to answer this question correctly (within +/- 5%) in the comments below will win an HD Flip camera and the chance to be an ARF Correspondent at AM 6! Today’s question comes from our sponsors at Arbitron: CBS and Turner Sports used Arbitron's Portable People Meter system to track out-of-home viewing during this year's NCAA Final Four and Championship games. What percent lift did out-of-home television viewing g... [read more]
This interview also appears on the ARF MediaBizBloggers site. Researchers have long theorized the relationship between program engagement and advertising effectiveness, but these theories have seldom been tested. Peter Daboll, CEO of Ace Metrix, and Michael Curran, Ph.D. and Director of Insights and Analytics at Ace Metrix, have tested the relationship between engagement and effectiveness, and their results may surprise you. We interviewed Dabol... [read more]
The first registered AM 6.0 attendee to answer this question correctly in the comments below will win an HD Flip camera and the chance to be an ARF Correspondent at AM 6! Today’s question comes from our sponsors at Google: What Google tool within the Doubleclick adserver allows advertisers to create true experimental design tests of advertising effectiveness? Answer in the comments below! Good luck and check back next week for another chance to w... [read more]
Looking forward to moderating this panel on Research Quality! June 14th (Tuesday) "Apples to Apples: Comparable Audience GRPs for Cross-Platform Campaigns" "Attitudes Toward Arbitron Data Collection Procedures Among Hispanics" "Ensuring Data Quality in Advertising Effectiveness" "“Will You Marry Me?”: The Importance of Nuance and Context in Questions"
Accommodations: Book your hotel room by May 27, 2011 to receive the special ARF rate of $279.00 Preferential single room rates are available for $279.00 to convention delegates who book their room on or before May 27, 2011. For reservations please use the New York Marriott Marquis Hotel's online hotel registration form below! BOOK NOW: Audience Measurement 6.0 Housing Reservations » https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID... [read more]
Accommodations: Book your hotel room by May 27, 2011 to receive the special ARF rate of $279.00 Preferential single room rates are available for $279.00 to convention delegates who book their room on or before May 23, 2011. For reservations please use the New York Marriott Marquis Hotel's online hotel registration form below! BOOK NOW: Audience Measurement 6.0 Housing Reservations »
- Would you like to have access to the networking and content available at ARF Conferences year round? ARF Members get free access to about 80 interactive knowledge sharing events per year and the ARF's unmatched repository of information including whitepapers, conference presentations and recordings. Feel free to reach out to me for more info!
This post also appears on the ARF MediaBizBloggers site Our capability for delivering complex online campaigns requires research methodology that is sophisticated enough to account for the myriad formats, sites, and success metrics that typify the online media ecosystem. While early online advertising was fairly easy to measure, today's digital ad effectiveness research requires more advanced techniques. In this interview, Molly Elmore, VP of M... [read more]
Get ready for Audience Measurement 6.0 with these video previews of the program! http://www.thearf.org/assets/videos-am6-2011
Enter our weekly AM 6.0 trivia contest and you could win: Your own HD Flip camera so you can record and post clips from the show. Recognition from the podium as an official ARF AM6.0 correspondent. The option to have your Twitter handle listed on ARF slides as an official correspondent. Access to the AM6.0 press room and speakers. VIP seating at the event and the luncheons. To enter: Visit the AM 6.0 website at 1:00 pm ET on Thursday, May 26, Fri... [read more]
This post also appears on the ARF's MediaBizBloggers site. While word-of-mouth marketing was once mainly the purview of PR agencies, social media data has given market researchers a way to quantify earned media like never before. Here at the ARF, we spend a lot of time helping our members figure out how to translate social media data to business intelligence. We caught up with an expert on the subject to get some insight. Below, Seth Duncan, Re... [read more]
What a great list of Key Issue Forum topics - Universal McCann's (Global Socialization of Brands) looks absolutely fascinating. Can't wait to hear what they have to say...
At Audience Measurement 6.0, you may want to take advantage of this special offer to highlight your firm. Right now, you have an opportunity to host a post event ARF webcast and have a full page color ad in the AM6.0 program at a discounted rate of $1500. This link gives more info on our webcast program. http://www.thearf.org/assets/webcasts If you have interest,contact me at email@example.com for ad specs. Ads are due May 13th.
We're going to be giving away flip cams to attendees who want to be ARF correspondents during AM 6.0. Stay tuned for details on how to win.
I'm excited to hear three panels on June 13, comprised of journalists and experts from leading media companies address how we prepare for tomorrow, today. Check out: http://am6.thearf.org/calendar
Simply go to MyARF and register today!