Schedule

Dates:	June 13 2011 \| June 14 2011
Tracks:	Key Issue Forums

Monday, June 13 2011


7:45am - 8:00am		Registration -- Foyer, 6th Floor

8:00am - 8:30am		Breakfast -- Foyer, 6th Floor

8:30am - 8:40am		Opening Remarks and Welcome David Marans, Terry Kent -- Broadway Ballroom, 6th Floor

8:40am - 9:10am		Morning Keynote: Rethinking Thinking - What’s in Your Cognitive Toolkit? David Brooks -- Broadway Ballroom, 6th Floor

9:10am - 9:40am		Preparing for Tomorrow, Today - Part A: Journalists Stuart Elliott, Joe Mandese, Chuck Ross, David Marans -- Broadway Ballroom, 6th Floor

9:40am - 10:15am		Preparing for Tomorrow, Today - Part B: TV/Print/Radio/Out-Of-Home Betsy Frank, Gregg Liebman, Debbie Reichig, David Kaplan, Deborah Esayian -- Broadway Ballroom, 6th Floor

10:15am - 10:45am		Break -- Foyer, 6th Floor

10:45am - 11:20am		Preparing for Tomorrow, Today - Part C: Digital/Social/Mobile Jim Dravillas, Daniel Slotwiner, Stephen DiMarco, Natasha Hritzuk -- Broadway Ballroom, 6th Floor

11:20am - 11:50am		Key Issue Forum - Global Issues: "Online Brand Building in Japan" Masao Kakihara, David Brandt -- Empire Complex
		Key Issue Forum - Measuring ROI: "How Out of Home Advertising Works" Marc Vermut, Debbie Reichig, Jason Levin -- Majestic
		Key Issue Forum - Social Media Insights: "Social Media: Beyond Listening to Marketing Consequences" Patricia Graham, Simon Kooyman, Steve Rappaport -- Soho Complex
		Key Issue Forum - Special Presentation: A New Approach to Audience GRPs for Online Advertising Charles Buchwalter, Mark Kalus -- Shubert

11:55am - 12:25pm		Key Issue Forum - Global Issues: "The Global Socialization of Brands" Graeme Hutton, Maggie Fosdick, David Brandt -- Empire Complex
		Key Issue Forum - Meauring ROI: "Metrics, Metrics Everywhere: Simplifying Campaign Evaluation" Jake Raroque, Sebastian Fernandez, Jason Levin -- Majestic
		Key Issue Forum - Social Media Insights: "Understanding the Facebook Audience" Daniel Slotwiner, Robert D’Onofrio, Steve Rappaport -- Soho Complex
		Key Issue Forum - Special Presentation: 10 Things You Need to Know about Consumers and Digital Risa Becker -- Shubert

12:30pm - 1:45pm		Lunch and Keynote - Perfect People Meters: My Beautiful Fantasy Lee Rainie -- Broadway Ballroom, 6th Floor

1:50pm - 2:20pm		Key Issue Forum - Global Issues: "Triple Play China’s Way" Matthew Brosenne, Weidong Zheng, David Brandt -- Empire Complex
		Key Issue Forum - Measuring ROI: "Apples to Apples: Comparable Audience GRPs for Cross-Platform Campaigns" Paul Donato, Mainak Mazumdar, Jason Levin -- Shubert
		Key Issue Forum - Social Media Insights: "Conversation Triggers" Ed Keller, Emily Vanides, Steve Rappaport -- Soho Complex
		Key Issue Forum - Special Presentation: Targeting in an Era of Privacy Concerns: Reaching Niche Audiences in a Consumer Friendly Manner Sean O’Neal -- Shubert

2:30pm - 3:15pm		Kantar Media Diamond Learning Session: Maximizing Momentum Patrick McLean, Helen Katz, Charlie Treadwell, Diane Laura -- Broadway Ballroom, 6th Floor

3:15pm - 4:00pm		Global Perspectives on Measurement Issues Horst Stipp, James Holden, Mainak Mazumdar, Bernhard Engel, Luiz Duarte -- Broadway Ballroom, 6th Floor

4:00pm - 4:15pm		Break -- Foyer, 6th Floor

4:15pm - 4:45pm		Key Issue Forum - Global Issues: "Neuro Contextual Media Optimization" Pranav Yadav, David Brandt -- Empire Complex
		Key Issue Forum - Measuring ROI: "Measuring ROI, Maximizing Advertising Impact on CPG Sale" Nick North, Stephan Knaeble, Jason Levin -- Majestic
		Key Issue Forum - Social Media Insights: "Earned Media Optimization" Seth Duncan, Steve Rappaport -- Soho Complex
		Key Issue Forum - Special Presentation: Combining Online Audience Measurement Technology with an Opt-In Panel to Further Maximize Your Insights Kyle Gollins -- Shubert

4:50pm - 5:20pm		Key Issue Forum - Global Issues: "Millennials Study Social Media to Understand How and When Their Peers Shoot and Share Video" Michelle Vangel, Charlie Treadwell, David Brandt -- Empire Complex
		Key Issue Forum - Measuring ROI: "The New Research is Bringing Transparency Between Marketing and Finance" Bill Harvey, Laurent Larguinat, Jason Levin -- Majestic
		Key Issue Forum - Social Media Insights: "Word of Mouth’s Role in Driving Sales" Greg Pharo, Brad Fay, Matt Sato, Steve Rappaport -- Soho Complex
		Key Issue Forum - Special Presentation: Introducing TMR (Telmar Matterhorn ROI): The True ROI Accountability Tool John Matthews, Rick Bruner, Corey V. Panno -- Shubert

5:20pm - 6:20pm		Emerging Hot Topics, Part I David Poltrack, Stacey Lynn Schulman, Matt O’Grady, Walter Carl, Irfan Kamal -- Broadway Ballroom, 6th Floor

6:30pm - 7:30pm		Reception -- Astor Ballroom, 7th Floor

Tuesday, June 14 2011


7:45am - 8:00am		Registration -- Foyer, 6th Floor

8:00am - 8:30am		Breakfast and Presentation: An Epic Tale of Consumer Engagement David Shanker -- Shubert
		Breakfast and Presentation: Why Single Source, Why Now, and Why an ARF Review Bill Harvey, Bill Cook -- Majestic

8:30am - 8:40am		Welcome and Introduction to Day Two David Marans, Sean Creamer -- Broadway Ballroom, 6th Floor

8:40am - 9:10am		Morning Keynote: A Look Into an Unmatched Global Platform Brad Smallwood -- Broadway Ballroom, 6th Floor

9:10am - 9:55am		Panel: Non Research Execs Discuss Research Needs Steve Gigliotti, Bob Liodice, Leslie Picard, Rino Scanzoni, Antony Young, David Marans, Michael Pardee -- Broadway Ballroom, 6th Floor

9:55am - 10:30am		One-on-One Conversations: Media Measurement in the Digital Age Jeffrey Graham, Scott Grenz, Colleen Fahey Rush, David Marans, Steve Lanzano -- Broadway Ballroom, 6th Floor

10:30am - 11:00am		Break -- Foyer, 6th Floor

11:00am - 11:30am		Key Issue Forum - Improving Creative Impact: "High Viewer Engagement: Friend or Foe of Advertising?" Peter Daboll, Michael Curran, Caryn Klein -- Soho Complex
		Key Issue Forum - New Research Techniques and Approaches, Part A: "Using Reach to Drive Impact" Brad Smallwood, Sean Bruich, Britta Ware -- Astor
		Key Issue Forum - New Research Techniques and Approaches, Part B: "The Impact of Combining Local TV and Radio on Advertising" Carol Edwards, Rich Tunkel, Lung Huang -- Majestic
		Key Issue Forum - Research Quality: "Improving ROI with Purchaser Data" Jeff Bickel, Leslie Wood, Jeni Lee Chapman -- Shubert

11:35am - 12:05pm		Key Issue Forum - Improving Creative Impact: "Measuring Acceptance and Avoidance of TV Advertising to Maximize ROI" Mitzi Lorentzen, Jeff Boehme, Caryn Klein -- Soho Complex
		Key Issue Forum - New Research Techniques and Approaches, Part A: "Going Granular: Using Set Top Data in Local TV Buys to Drive Marketing Decisions" Helen Katz, Steve Murtos, Britta Ware -- Astor
		Key Issue Forum - New Research Techniques and Approaches, Part B: "3D TV: Viewer Interaction With the New Dimension for Television" Duane Varan, Artie Bulgrin, Lung Huang -- Majestic
		Key Issue Forum - Research Quality: "Attitudes Toward Arbitron Data Collection Procedures Among Hispanics" Ed Cohen, Peter Roslow, Jeni Lee Chapman -- Shubert

12:05pm - 1:20pm		Lunch and Keynote: Meeting the Challenges of Cross-Media Research Owen Charlebois, Elissa Lee -- Broadway Ballroom, 6th Floor

1:25pm - 1:55pm		Key Issue Forum - Improving Creative Impact: "Is My Creative or Media Mix Driving My Campaign Performance?" Marianne Peterson, Elaine Cobb, Caryn Klein -- Soho Complex
		Key Issue Forum - New Research Techniques and Approaches, Part A: "Advertising and Traffic: Learning from Online Video Data" Sundar Dorai-Raj, Dan Zigmond, Britta Ware -- Astor
		Key Issue Forum - New Research Techniques and Approaches, Part B: "Hybrid Measurement Goes Local" Patrick Dineen, Peter Doe, Lung Huang -- Majestic
		Key Issue Forum - Research Quality: "Ensuring Data Quality in Advertising Effectiveness" Molly Elmore, Lynn Klein-Rosner, Jeni Lee Chapman -- Shubert

2:00pm - 2:30pm		Key Issue Forum - Improving Creative Impact: "Long and Winding Road: The Gamesmanship of Shopping" Karen Ring, Edwin Wong, Caryn Klein -- Soho Complex
		Key Issue Forum - New Research Techniques and Approaches, Part A: "The Effect of Digital Place-Based Media on the Path to Purchase, Shopper Experience and In-Store Purchase Decision" Raymond Pettit, Jeff Griffin, Britta Ware -- Astor
		Key Issue Forum - New Research Techniques and Approaches, Part B: "Measuring the Future, Today: What We Can Learn From Mobile" Cameron Meierhofer, Lung Huang -- Majestic
		Key Issue Forum - Research Quality: “Will You Marry Me?”: The Importance of Nuance and Context in Questions" Vivienne Segal, Jeni Lee Chapman -- Shubert

2:30pm - 3:15pm		Following the Sports Fan with Arbitron PPM Measurement Glenn Enoch, Kelly Johnson, Lung Huang -- Broadway Ballroom, 6th Floor

3:15pm - 3:30pm		Break -- Foyer, 6th Floor

3:30pm - 3:50pm		Consumer-Centric Cross-Media Context Planning: Early Insights from CIMM's Pilot Test of MBI's USA TouchPoints Jane Clarke, Jim Spaeth -- Broadway Ballroom, 6th Floor

3:50pm - 4:10pm		Impact of Online and Television Advertising on Consumer Behavior Joan FitzGerald, Alan Vaughn -- Broadway Ballroom, 6th Floor

4:10pm - 4:40pm		Emerging Hot Topics, Part II Duane Varan, Richard Zackon, Steve Wolf, Rick Ducey -- Broadway Ballroom, 6th Floor

4:40pm - 5:00pm		Where Do We Go From Here? Michal Galin, Bob Barocci -- Broadway Ballroom, 6th Floor

5:00pm - 5:15pm		Adjourn -- Broadway Ballroom, 6th Floor

Schedule

Monday, June 13 2011

Tuesday, June 14 2011

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